In 2015, Tinhorn Creek named Celebrate The Arts as our charity of choice for our charitable giving program. It has always been our goal to be a responsible corporate citizen and in true Tinhorn Creek fashion we started with what our criteria should be for the program and then began down the path of identifying organizations that best met the things we feel are most important.
The “Three C’s” quickly came to the forefront in our criteria for consideration.
- a must
– something that is very important to us. We want to leave this world a better place than we found it and know of no better way than to make sure kids are well taken care of
– supportive of the communities where we do business. With a summer event program at the winery that includes concerts, theatre and art exhibitions we felt it was important to support the arts, and of course, Oliver.
“Tinhorn Creek's Canadian Concert Series brings our community together through music, from both near and far, and celebrates local Canadian musical talent," says Jan Nelson, Director of Sales and Marketing at Tinhorn Creek Vineyards. "We love our community and we want to encourage budding artists by inspiring them through strong school arts programs. Growing up in Oliver, I gained a lot from the programs at OES and SOSS, and I hope our continued support can bring the same joy and experience that I benefited from. Arts programs bolster students' emotional well being, self-esteem and overall balance to help them become well rounded human beings."
How much to give? Another question we asked ourselves. We’re proud to say that the figure we arrived at was 1%, annually, of our net income before taxes along with a proportion of proceeds from our Canadian Concert Series. As a yard-stick we feel this level of giving measures up and it’s important for the amount we give to increase as we become more successful. There’s a built-in incentive here.
We’re excited about heading down this path and we invite you to join us through the continued support you give us each day by purchasing our wine and concert tickets.
Tinhorn Creek also gives back to the community in many other ways through the donation of stays in our guest house among the vines here at the winery. Our “Vineyard Getaway” package has been an extremely popular item in the myriad of silent and live auctions to which it has been donated in British Columbia and Alberta over the years.
While we would like to be able to help out every organization that approaches us, we simply are unable. However, if you would like us to consider donating to your fundraiser, please fill out this form describing the nature of your organization and event. We will give it careful consideration.