March 12, 2014 | Tinhorn Creek Staff
We are pleased to announce the appointment of brand marketing specialist Sue Des Lauriers as our new Sales & Marketing Manager. Celebrating our 20th year in 2014, we are now looking ahead to the next two decades and Sue will be an integral part of helping us to drive real innovation in the fast-changing industry of winemaking.
“I am thrilled to be joining such an iconic and dynamic winery as Tinhorn Creek,” says Sue. “Their relentless dedication to crafting the finest product possible is a perfect fit for me as I truly believe British Columbia wines are a gift from our land. This is the team I feel has the people, place and spirit to make local products that create an experience to remember.”
Sue will be overseeing all sales and marketing, including hospitality and our Crush Club, as well as looking after exports and sales throughout Canada. She brings with her a fresh pair of eyes and unique experience, having spent eight years working with wine brands such as Sandhill Small Lots, Calona Vineyards Artist Series and Copper Moon VQA and the last six years working in brand design for consumer and beverage alcohol packaged goods.
Sue holds a Bachelors Degree in Merchandising and an Executive Diploma in Marketing Management. When she worked with Cascadia Brands she specialized in British Columbia Premium VQA wines, which resulted in record sales for VQA wines.
Whilst working as a brand creative at BrandsBC Sue worked with a range of clients from Edible Canada and London Drugs to Horseshoe Bay and Oliver Osoyoos Wine Country.
“Sue’s fresh energy and knowledge of branding is going to be a huge asset to Tinhorn Creek Vineyards,” says Sandra Oldfield, CEO and Winemaker. “We’re looking forward to working with her to take Tinhorn forward into the next successful 20 years.”